Dove and Reebok have announced a limited-edition collaboration titled Reborn in My Kicks, centred on stories of women who have rebuilt and returned from setbacks. The initiative brings together Dove’s positioning around care and Reebok’s long-standing association with strength and everyday resilience.
The collection is inspired by Kintsugi, the Japanese art of repairing broken pottery with gold. The sneakers feature design elements that reference this approach, including metallic seams, lines symbolising renewal and textures intended to represent personal histories and recovery.
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Sairam Subramanian, Vice President – Hair Care, Hindustan Unilever Limited, said, “Reborn Stronger is more than a campaign; it’s a movement that celebrates the beauty of rebuilding, in hair, in life, and in spirit. Sports is filled with stories of resilience, where individuals overcome adversity and are reborn stronger. Through our collaboration with Reebok, we are taking this philosophy beyond care into culture, championing women who turn every setback into strength. This partnership perfectly mirrors Dove’s own rebirth as a brand rooted in science, care, and empowerment.”
Arjun Ramamoorthy, Brand Head, Reebok India, added, “At Reebok, we’ve always believed that strength isn’t defined by how hard you can push but by how many times you rise after being knocked down. Reborn in My Kicks is our celebration of that spirit of women who rebuild themselves with courage and grace. Partnering with Dove allows us to take this belief beyond sport and into culture, reminding everyone that resilience is beautiful, and every mark of struggle is also a mark of strength.”
The shoes will be sold online and at selected Reebok stores in Mumbai, Bangalore and New Delhi. In-store spaces will also host a Kintsugi workshop to introduce customers to the craft that informed the collection’s concept.
According to the brands, the collaboration aims to position sport as a metaphor for personal recovery, highlighting experiences of falling, rebuilding and progressing through challenges.
