Dove has launched The Reborn Collective, a new cultural platform that builds on its Reborn Stronger philosophy, marking the brand’s most significant transformation in over 15 years. The initiative is designed to spotlight real stories of resilience and rebirth, extending Dove’s conversation on strength beyond products into culture-led storytelling.
The Reborn Stronger philosophy was first introduced earlier this year with Dove’s Peptide Bond Strength haircare range, which reframed damage care by celebrating what is broken as a source of strength. Inspired by the Japanese art of Kintsugi, the idea later expanded into fashion through Reborn in My Kicks, Dove’s collaboration with Reebok. With The Reborn Collective, Dove now takes this thinking further by creating a cultural platform that brings together podcasts, music, and collaborations centred on stories of transformation.
Watch first episode here:
At the core of the initiative is Reborn Stronger: The Podcast, a multi-episode series featuring candid conversations between women who have rebuilt their lives after personal and professional setbacks. The podcast brings together a mix of familiar public voices and everyday changemakers, focusing on vulnerability, resilience, humour, and courage. Conversations include Neena Gupta and Sunita Rajwar reflecting on embracing imperfections, Zeenat Aman and Trinetra Haldar discussing identity and reinvention, Geeta Tandon and Rhea Chakraborty sharing perspectives on rebuilding through hardship, and Aditi Parmeshwaran and Baljeet Kaur speaking about courage and empathy. Alongside these voices, the series also highlights stories of everyday women across India, ensuring the platform remains story-led rather than celebrity-driven.
Speaking about the initiative, Sairam Subramanian, Vice President, Hair Care, Hindustan Unilever Limited, said, “Comeback stories, a rebirth, a rise after the fall are always inspiring. But The Reborn Collective is not just about comebacks. It is about the real, raw, human moments that shape who we become. With Reborn Stronger: The Podcast and Reborn Stronger: The Anthem, we aim to capture the universal truth that transformation is not about erasing the past, but embracing it, repairing it, and finding strength.”
Complementing the podcast is Reborn Stronger: The Anthem, titled Jugni. Composed by Sneha Khanwalkar, written by Anvita Dutt, and sung by Afsana Khan and Anumita Nadesan, the anthem translates the emotional essence of the collective into a desi-inspired audio-visual narrative. The music reflects themes of breaking, rebuilding, and renewal that run through the stories featured in the podcast.
With The Reborn Collective, Dove extends its long-standing commitment to real beauty into a broader cultural conversation, positioning resilience, care, and rebirth at the centre of its storytelling. The initiative reflects the brand’s continued focus on creating culture-led narratives that emphasise strength, solidarity, and self-belief over perfection.
