Emami Limited has entered into a definitive agreement to acquire a 60% stake in IncNut Digital Pvt. Ltd., along with its subsidiaries and associates, on a fully diluted basis. The transaction, valued at ₹321 crores, includes performance-linked adjustments over a 24-month period.
Emami would acquire the remaining stake in IncNut Digital within the next four and a half years in two tranches from current closing at a consideration to be determined as per agreed matrix on future performances.
IncNut operates through its flagship brands Vedix and SkinKraft. While Vedix integrates Ayurvedic principles with modern data analytics to offer formulations tailored to lifestyle parameters, SkinKraft adopts a dermatology-led approach, leveraging clinically validated ingredients to address skin and hair concerns.
Commenting on the development, Harsha Vardhan Agarwal, Vice Chairman & MD, Emami Ltd. said, “This investment represents a strategic step in strengthening our presence in the high-growth beauty and personal care segment. While the broader BPC market continues to expand, meaningful differentiation remains limited, with only a few players offering deeply personalised, outcome-driven solutions.”
He added, “As consumer preferences increasingly shift towards efficacy and customisation, we see personalised beauty as a significant long-term growth opportunity in India and globally. Vedix and SkinKraft will strengthen our Beauty and Personal Care portfolio by adding personalised, science-led offerings across Ayurveda and dermatology. Alongside The Man Company and Brillare, this acquisition strengthens our presence across high-growth BPC segments, aligns with our strategy of building a future-ready, consumer-centric portfolio and positions us to capture the next phase of consumer demand. We are excited to partner with the founders and management team to scale these brands to the next phase of growth.”
Chaitanya Nallan, Founder & CEO, IncNut Digital Pvt Ltd. said, “This partnership with Emami represents a key turning point for Vedix and SkinKraft. Leveraging Emami’s deep-rooted consumer expertise and strong execution capabilities, we will fast-track innovation, scale our reach significantly, and lead the evolution of the personalised beauty industry.”
