Eno, the antacid brand, has launched its 'Be Pet Puja Ready' campaign to coincide with Durga Puja celebrations, positioning itself as a solution for acidity relief during the festive season. The campaign encourages consumers to include Eno in their preparations, alongside food and travel plans commonly associated with the festival.
The campaign focuses on shifting the conversation from reactive use to pre-emptive consumption, framing Eno as a part of 'Pet Puja Ki Tayari'.
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To support the campaign, Eno has released a series of Instagram reels in collaboration with macro-influencers. One video features an individual training with a “Pet Puja Trainer” to prepare for festival feasting. Others depict popular street foods like puchkas and luchis as components of a food-themed workout routine. The content draws a parallel between festival preparations and physical training, positioning Eno as a necessary element in managing the effects of indulgence.
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In addition to digital efforts, Eno is running a multi-channel campaign that includes out-of-home (OOH) installations in areas near major pandals. These installations offer sampling opportunities and are designed to engage passers-by through activities aimed at driving interaction.
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Speaking on the campaign, Bineet Jain, Category Head – Digestive Health, Haleon India, said: “Durga Puja is a vibrant celebration where food, culture, and community come together in joyful harmony. With weeks of anticipation and preparation leading up to the festivities, indulgence is inevitable and Eno is proud to be part of that journey. Our latest campaign, Be Pet Puja Ready, taps into this spirit, positioning Eno as a trusted companion that keeps you ready for every bite and every pandal hop. By connecting with consumers where they celebrate, we ensure that nothing, especially acidity, comes between them and the unbridled joy of Puja.”
