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IMPACT Stories
Why Category Leaders Don’t Chase Markets — They Create Them
BY Sajin Nair
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WD Purple launches campaign to stress on authentic storage for security
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The Turning Point
BY Yash Bhatia BY Ruchika Jha
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ENO’s new campaign ‘Shaadi Ki Buffetbaazi’ toasts India’s love for wedding buffets
BY TEAM IMPACT
Spotlight
‘We wanted to shift the spotlight to the true currency of this industry - Talent’
BY Yash Bhatia
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Piramal i-Know’s #OwnYourMenopause Campaign Sparks Conversation on Menopause
BY TEAM IMPACT
Spotlight
‘Creative work now brings least revenue’
BY Yash Bhatia
Creative Zone
Ads in Focus
BY Anushka Sengupta
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Stayfree’s new ad tackles period stigma by revisiting past parental rejections
BY TEAM IMPACT
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Eno Launches ‘Pet Puja Ki Tayari’ Campaign During Durga Puja Festivities
BY TEAM IMPACT
Creative Zone
Ads in Focus
BY Anushka Sengupta
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Flipkart Acquires Majority Stake in Pinkvilla
BY TEAM IMPACT
CMO Interview
OPPO’s Aawara Life
BY Pritha Pahari
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Only Much Louder launches new creative agency MO
BY TEAM IMPACT
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Doritos brings global flavours Cool Ranch and Jalapeño Salsa to India
BY TEAM IMPACT
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Britannia Good Day Launches 'Flavours of Equality' Pack in Collaboration with Parle Monaco
BY TEAM IMPACT
Spotlight
Skin In The Game
BY Anjana Naskar
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OPPO India Launches 'Aawara Life' Campaign with Ranbir Kapoor for Reno14 Series
BY TEAM IMPACT
Cover Story
The Next Gen Marketing Masters
BY TEAM IMPACT
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Urban Company and Fundamental Release New Film on Bias Against Blue-Collar Migrants
BY TEAM IMPACT

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Ads in Focus

Which campaigns nailed creativity this week? Here’s IMPACT’s curated selection of standout ads

The Generali Shift

When Annoying Ads Are Good

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