OPPO India has unveiled a new campaign for the OPPO Reno16 Series, which reflects Reno's philosophy of ‘#LiveItYourWay’.
Featuring actor Janhvi Kapoor, the campaign is inspired by a generation that sees creativity as a way of life and self-expression as a powerful form of identity. It celebrates the courage to follow one’s passion unapologetically, with technology serving as an enabler of authenticity, curiosity, meaningful experiences and creative expression.
The campaign film follows Rhea, a young aspiring musician who quietly shares a video of herself singing on social media, only to be met with self-doubt. As the weight of judgement begins to shake her confidence, an unexpected message from her father, featuring a childhood photograph of her performing fearlessly on stage reminds her of the passion she once embraced without hesitation. Inspired by the memory and encouraged to believe in herself once again, she rediscovers her voice, prepares for a campus audition and takes a courageous step towards pursuing her dream.
The film features a reimagined rendition of Jugni—a song long associated with freedom, self-discovery and finding one's own voice. Throughout the story, the OPPO Reno16 Series serves as an enabler of creativity and self-belief.
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Commenting on the campaign, Sushant Vashistha, Head of Product and Digital Marketing, OPPO India, said, "Today's generation is creating and sharing more than ever before. Self-expression has become an integral part of how young people communicate, connect and build confidence. With the Reno16 Series, we wanted to create technology that supports this behaviour naturally and intuitively. It is a generation that is driven by passion and individuality, and our campaign ‘Live It Your Way’ is a celebration of that spirit. It reflects that spirit by celebrating individuals who choose to pursue their passions despite doubts and expectations. Through powerful imaging capabilities and AI-driven creativity tools, the Reno16 Series empowers users to bring their stories to life and truly live life their way."
Goldee Patnaik, Head of Communications, OPPO India added, “Reno has always stood for empowering a generation that sees creativity as a way of life and self-expression as an extension of who they are. Today's generation doesn't just use technology to capture moments—they use it to discover their passions, tell their stories and connect with the world in more meaningful ways. With the Reno16 Series and OPPO Enco Air5, we've brought together an intelligent ecosystem that seamlessly supports every stage of that journey, from finding inspiration and immersing yourself in your creative flow to capturing, creating and sharing your story effortlessly.”
Sharing more about the association, Kapoor said, "What I love about this campaign is its celebration of individuality and self-expression. It captures the spirit of a generation that is confident, authentic, and unafraid to forge its own path. I personally relate to this because, in many ways, it’s been my own journey too—learning to trust myself, embrace my voice, and keep moving forward despite the noise. That’s what makes this story so special to me. OPPO Reno16 beautifully supports that journey by making creativity effortless and empowering.”
The campaign has been rolled out across the brand’s digital platforms, cinemas, and OTT, along with OOH touchpoints.
