Escape Plan has partnered with Snitch, bringing the brand onto its travel partnership platform as it expands its portfolio of lifestyle collaborators.
Escape Plan operates as a category expansion platform, enabling consumer brands to build and scale travel product lines through capabilities spanning product development, sourcing, manufacturing and distribution. Snitch becomes the third brand to join the platform, following HRX and Rare Rabbit.
The partnership marks Snitch’s entry into the travel segment, as it looks to extend its fashion-first positioning into adjacent lifestyle categories. The brand, which has over 115 stores and reported an 80% year-on-year revenue growth to ₹900 crore in FY26, is leveraging its consumer base to expand into travel essentials.
A digital-first campaign accompanies the launch, capturing the growing overlap between fashion and travel. The campaign positions travel gear, particularly luggage, as an extension of personal style, reflecting how younger consumers increasingly view travel as part of their broader lifestyle expression rather than a purely functional need.
“Today's consumers expect the brands they love to be part of every aspect of their lifestyle, including travel. As more lifestyle brands like Snitch look to expand into adjacent categories, they need a partner that understands both the travel ecosystem and the complexities of building products at scale. Escape Plan was built to bridge that gap. Our partnership with Snitch reflects our vision of becoming India's preferred platform for brands looking to build and grow meaningful travel businesses,” said Abhinav Pathak, Co-founder and CEO, Escape Plan.
The initial product range includes luggage, backpacks and travel accessories, and will be available across Snitch’s online and offline retail channels, as well as Escape Plan’s distribution network.
With this addition, Escape Plan continues to scale its platform, positioning itself as a partner for brands looking to extend into travel and adjacent lifestyle categories.
