Eureka Forbes has launched ‘4 Ghante Mein Itna Kuch’, a D2C service proposition that promises delivery, installation of new appliances and even the exchange of an old appliance within four hours.
The proposition brings the three steps of an appliance upgrade into a single four-hour window, with the aim of making the transition from an existing appliance to a new one faster and more convenient. The campaign film uses family dynamics and humour to depict the everyday experience of upgrading a home appliance.
“For consumers, buying a new water purifier, air purifier or vacuum cleaner should not mean navigating a long process before they can start using it. With ‘4 Ghante Mein Itna Kuch’, we are bringing delivery, installation and exchange together within four hours, making speed and convenience a tangible part of the Eureka Forbes experience,” said Anurag Kumar, Chief Growth Officer, Eureka Forbes Limited.
The offering is available exclusively through the Eureka Forbes D2C platform on selected SKUs. Currently available across Delhi NCR, it covers the Water Purifier, Air Purifier and Vacuum Cleaner categories. Eureka Forbes plans to expand the service to other metro cities over the coming months.
The campaign combines the service proposition with a culturally relatable creative approach, positioning the four-hour window as a way to make the appliance upgrade process faster and more convenient.
