Eureka Forbes has unveiled its latest campaign, 'Ghar Ka New Favourite', featuring actor Shraddha Kapoor to promote its Forbes SmartClean robotic vacuum cleaner range.
Built around the insight that consumers want spotless homes without the effort of daily cleaning, the campaign highlights the product's AI-powered automation and hands-free functionality, positioning it as a convenient home cleaning solution.
Speaking about the campaign, Anurag Kumar, Chief Growth Officer, Eureka Forbes, said, “Indian homes are dynamic and constantly bustling with family members moving around, children at play, and changing routines, leaving little time for everyday cleaning. As consumers increasingly adopt smart home solutions, they are looking for technology that seamlessly adapts to the way they live. Through ‘Ghar Ka New Favourite’, Forbes SmartClean is positioned as an intelligent cleaning companion that effortlessly navigates around people and furniture while keeping homes chakachak clean with minimal intervention. The campaign reflects our commitment to delivering smart, hands-free solutions that make everyday living easier and give families more time for what matters most”
The Forbes SmartClean range is equipped with LiDAR 3.0 AI Navigation, AI Tru-Visual obstacle detection, automatic dust emptying, germ-free wet mopping and self-cleaning technology, while Mop Extend Technology and extended corner brushes are designed to improve edge and corner cleaning.
The robotic vacuum cleaners are available through the Eureka Forbes website, leading e-commerce platforms and retail outlets across India.
