Bisk Farm marks 25 years of its legacy by announcing Bollywood superstar Shraddha Kapoor as the brand ambassador for Rich Marie. The association represents a key milestone for the brand, bringing together values of freshness, trust and contemporary appeal that both Bisk Farm and Shraddha Kapoor embody.
Known for her versatility, warmth and deep connection with audiences across generations, Shraddha Kapoor reflects the brand’s balance of tradition and modernity. The new campaign film captures the actress enjoying her “me time,” expressed through a spontaneous, carefree dance as she immerses herself in her own world. These moments come together to showcase the ritual of Me Time = Rich Marie Time, where a cup of chai and a Rich Marie biscuit transform an ordinary pause into a comforting break from everyday routines.
Through a blend of warmth, fun and self-expression, the narrative highlights how every chai moment becomes richer with Rich Marie, turning simple breaks into meaningful personal rituals. Positioned as a distinguished name in the Marie biscuit category, Bisk Farm Rich Marie is crafted to complement India’s most cherished habit—chai time—where moments of pause often double as moments of self-care.
Commenting on the association, Mr. Vijay Singh, Managing Director, SAJ Food Products (P) Ltd, said that Rich Marie stands for the belief that taking time for oneself is essential in today’s fast-paced lives. Small me-time rituals, he noted, help individuals pause, recharge and reconnect with their best selves, making Shraddha Kapoor a natural choice to represent this philosophy.
Sharing her thoughts, Shraddha Kapoor said that me-time has always meant enjoying moments that truly feel personal. She added that Rich Marie makes these pauses more special, whether paired with chai or enjoyed during a quiet break, serving as a comforting ritual that helps her rejuvenate and reconnect.
The campaign, built around the relatable and heartwarming theme “Me Time = Rich Marie Time,” is live across television, digital, print and social media platforms, reinforcing Rich Marie’s position as an everyday companion during chai breaks.
As Bisk Farm enters its next chapter, the collaboration signals a fresh beginning—one that honours its 25-year legacy while embracing a modern, contemporary spirit.
