For this year’s Halloween, Fanta® and Universal Pictures have come up with a global partnership which sees one of horror’s most iconic characters, Chucky return. This Halloween, Chucky will be chasing and gracing the limited-edition Halloween Collection packaging of the classic Fanta® flavour.
Launching from September to October 2025, the Halloween packs bring a spooky, collectible twist to Fanta’s signature flavour. With no scary vendetta this time, Chucky returns only to get his hands on Fanta.
Sumeli Chatterjee, Category Head, Sparkling Flavours, Coca-Cola India and South-West Asia, said, “Halloween in India is evolving, and so is Fanta! We're thrilled to unveil our limited-edition Fanta X Chucky packs in India, that tap into fun and flavor designed for Gen Z to celebrate Halloween with style. As a leader in the orange-flavoured CSD category, we are committed to bringing the playful spirit of the brand to our consumers, and this season it is getting a spooky upgrade. So, watch those retail shelves and vending machines, as Chucky’s favorite Fanta starts making a cameo! The Fanta Halloween campaign will add some ghoulish fun to the season of Halloween. It is a limited launch in India, with unlimited fun this Halloween.”
Fanta®, and its partnership with Universal Pictures was created by WPP Open X, led by Ogilvy and supported by Burson, EssenceMediacom, GOAT, Hogarth, Subvrsive, and VML.
