Federal Bank has introduced an anthem for the second phase of its nationwide cyber safety awareness initiative, #TwiceisWise. The campaign, first launched in 2021, is run in partnership with the Indian Cyber Crime Coordination Centre (I4C) under the Ministry of Home Affairs. Its core message is to encourage citizens to pause, verify, and think twice before taking any action online.
The new anthem, composed and produced by the bank’s in-house team, presents the campaign’s key message in a simple, rhythmic format intended for sharing on YouTube, social media, and at public events. The aim is to make cyber safety a part of everyday conversation.
Watch the video here:
In its current phase, the campaign will be implemented across 17 cities in 11 states, including Delhi, Mumbai, Pune, Nagpur, Kolhapur, Ahmedabad, Surat, Kolkata, Bangalore, Hyderabad, Vizag, Hissar, Jalandhar, Karnal, Chennai, Coimbatore, and Madurai. Activities include radio broadcasts of the anthem, roadshows, community events, awareness programs at 85 schools and colleges, and social media engagement. The first phase earlier this year in Kerala reached an estimated 65 lakh citizens in 20 days.
K V S Manian, MD & CEO, Federal Bank, during the launch event said, "In this digital age, a single click can inadvertently lead to fraud. Therefore, taking a moment to pause is our best defence. Through 'Twice is Wise,' we urge everyone to stop, verify, and think again before acting online. At Federal, we see it as our responsibility to empower every customer to stay safe in the digital world. Always remember, a few extra seconds can save us all from a lifetime of regret.”
"Public awareness is the most powerful weapon against cybercrime. At I4C, we believe that informed citizens can prevent countless digital frauds by staying alert and acting wisely. We are glad to associate with Federal Bank’s ‘Twice is Wise’ campaign, which reinforces the critical habit of thinking twice before responding to suspicious requests, sharing sensitive information or letting bank accounts misused. We extend our best wishes for the campaign’s success in empowering people to stay safe in the digital world," said Rajesh Kumar, CEO, Indian Cyber Crime Coordination Centre (I4C).
According to official data, over 12 lakh cybercrime cases and more than ₹12,000 crore in related losses were reported in 2025. Federal Bank advises citizens to report incidents promptly by calling 1930 or visiting cybercrime.gov.in.
With 12 lakh cybercrime cases and over ₹12,000 crore in losses reported in 2025, Federal Bank is urging citizens to act fast—dial 1930 or visit cybercrime.gov.in to report incidents.
