As the wedding season begins, homes across India are buzzing with preparations - families meeting, spaces being spruced up, and every detail being readied for important moments. Fenesta, a windows and doors brand, captures this relatable chaos in its newly launched ad films under the ongoing ‘Fine. Finer. Fenesta’ campaign, highlighting how dust often disrupts moments when families want everything to be just right.
Conceptualised and directed by Titus Upputuru, the hero ad film brings alive a light yet familiar wedding season moment. Set in an arranged marriage meeting, the scene opens with a warm exchange between two families before an over-conscious maid attempts to quickly dust a coffee-table book. The sudden swipe sends dust into the air, triggering a perfectly timed sneeze that sets off a comic chain reaction - snacks flying, expressions changing, and ketchup landing on the groom’s father’s glasses. The moment settles with playful ease as the groom says, “God bless you,” and the film signs off with its punchline: “Is dust getting too difficult to handle? Switch to Fenesta Windows and Doors.”
The second ad film brings a light-hearted moment where the owner of the house notices dust while her maid is cleaning the mantel and pretends to take a phone call to discreetly watch her, only for her actual phone to ring and expose the act. A simple glance from the maid lands the humour, ending with: “Dust invading your mindspace? Get Fenesta Windows.”
The films use humour to highlight a common, everyday struggle inside Indian homes: dust entering through traditional windows and disrupting comfort, conversations, and even important gatherings.
Speaking on the campaign, Saket Jain, Business Head, Fenesta, said, “Our idea is to show how comfort at home is shaped by the choices we make, especially during occasions when families come together. The wedding season gave us the perfect moment to tell this story in a light and relatable way. With Fenesta’s precision-engineered systems, our aim has always been to offer solutions that maintain a calm and inviting indoor environment. The films bring this intention to life by reminding homeowners that better-engineered windows and doors can play a meaningful role in elevating everyday living.”
Director Titus Upputuru added, “We all fight daily battles between trust and doubt. We also try to put the best foot forward when guests come to visit our homes. These films arise from these insights of daily life. We wanted the humour to feel natural. With the changing times, we see how the maids are actually turning into the bosses in our homes. It is to their timings and whims that we often heed. The doubts of the lady of the house and the sneeze of the young bride-to-be hopefully delight the audience and help remember the message for the brand. We had fun shooting these films.”
