E - PAPER

CURRENT ISSUE

LAST ISSUE

VIEW ALL
    • Login
  • HOME
  • COVER STORY
  • CMO INTERVIEWS
  • LATEST NEWS
  • CREATIVE ZONE
  • SPOTLIGHT
  • INTERVIEWS
  • BACKBEAT
  • VIDEOS
  • HAPPENINGS
  • E-PAPER
  • THE TEAM
  • EVENTS
search
  1. Home
  2. More From Impact

Fenesta Delivers Summer Relief with Humorous ‘Beat the Heat’ Ad Campaign

The quirky short film uses comedy to highlight how energy-efficient windows and doors can transform home comfort.

BY TEAM IMPACT
19th May 2025
Fenesta Delivers Summer Relief with Humorous ‘Beat the Heat’ Ad Campaign

Fenesta, a windows and doors brand, is offering a cool combination of comic relief and practical advice in its latest campaign film titled “Beat the Heat with Fenesta”, the brand humorously tackles the woes of summer living while reinforcing the benefits of effective insulation and energy-efficient fenestration.

The film, part of Fenesta’s ongoing ‘Fine. Finer. Fenesta’ campaign, is conceptualised and directed by Titus Upputuru, and captures a relatable slice of Indian life. 

Viewers are introduced to a man hilariously trying to stay cool while working from home wiping sweat, fussing with the AC, and ultimately landing in a bathtub full of water, laptop in hand. The punchline lands with perfect comic timing: “Running out of ideas to stay cool? Switch to Fenesta Windows and Doors.”

The short film succeeds in delivering a clear message: better-insulated homes start with smarter design choices—like upgrading to Fenesta windows and doors.

Susmita Nag, Head of Marketing at Fenesta, said, “This film humorously reflects what many of us face during peak summers, when even air conditioners seem to give up—often due to poor insulation. Through creative storytelling, we’re highlighting how Fenesta enhances everyday comfort.”

Director Titus Upputuru added, “We wanted the humour to feel natural and surprising. Fenesta products genuinely help beat the heat, and the bathtub scene with a duck as witness says it all.”

  • TAGS :
  • Titus Upputuru
  • Fenesta
  • Fine. Finer. Fenesta
  • Susmita Nag
  • windows and doors brand

RELATED STORY VIEW MORE

How Online Gaming is Transforming Youth Culture and Fuelling Economic Growth
Cheil India and Samsung India Mark Father’s Day with Campaign Highlighting Paternal Traits
Inside the MarTech Mixer: 50+ CXOs Gather for AI, Data & High-Stakes Networking

TOP STORY

Jeebhs Are Still Laplapayin-ing

Gunjan Khetan, CMO of Perfetti Van Melle, on reviving ‘Kaisi Jeebh Laplapayee’ and how Center Fruit blends nostalgia with mass appeal and innovation


Pay Per Chime


Cheil Pe Charcha: Dabas Leads the Dialogue of Disruption


NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE



IMPACT SPECIAL ISSUES


  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Ad filmmaker Sharat Kumar speaks with Anjana Naskar of IMPACT Magazine

Use your existing account to sign in

I forgot my password

or sign in using apps you love:

New user? Sign up

Get connected with us on social networks!
ABOUT IMPACT

IMPACT was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Useful links

COVER-STORY-60.HTML

CMO-INTERVIEW-5.HTML

JUST-IN.HTML

CREATIVE-ZONE-56.HTML

SPOTLIGHT-8.HTML

INTERVIEW-7.HTML

BACKBEAT-1.HTML

VIDEOS

ALL/HAPPENINGS

HTTP://DIGITAL.IMPACTONNET.COM

HTTPS://WWW.IMPACTONNET.COM/AUTHORS.HTML

HTTPS://E4MEVENTS.COM/

OTHER LINKS

REFUND POLICY

GDPR-COMPLIANCE

COOKIE-POLICY

SITEMAP

PRIVACY-POLICY

TERMS AND CONDITIONS

Contact

ADSERT WEB SOLUTIONS PVT. LTD. 3'rd Floor, D-40, Sector-2, Noida (Uttar Pradesh), Pincode - 201301

Connect With Us !


Copyright © 2025 impactonnet.com