Fenesta, a windows and doors brand, is offering a cool combination of comic relief and practical advice in its latest campaign film titled “Beat the Heat with Fenesta”, the brand humorously tackles the woes of summer living while reinforcing the benefits of effective insulation and energy-efficient fenestration.
The film, part of Fenesta’s ongoing ‘Fine. Finer. Fenesta’ campaign, is conceptualised and directed by Titus Upputuru, and captures a relatable slice of Indian life.
Viewers are introduced to a man hilariously trying to stay cool while working from home wiping sweat, fussing with the AC, and ultimately landing in a bathtub full of water, laptop in hand. The punchline lands with perfect comic timing: “Running out of ideas to stay cool? Switch to Fenesta Windows and Doors.”
The short film succeeds in delivering a clear message: better-insulated homes start with smarter design choices—like upgrading to Fenesta windows and doors.
Susmita Nag, Head of Marketing at Fenesta, said, “This film humorously reflects what many of us face during peak summers, when even air conditioners seem to give up—often due to poor insulation. Through creative storytelling, we’re highlighting how Fenesta enhances everyday comfort.”
Director Titus Upputuru added, “We wanted the humour to feel natural and surprising. Fenesta products genuinely help beat the heat, and the bathtub scene with a duck as witness says it all.”
