Sting® Energy, the energy drink from PepsiCo India, has launched the ‘#F1SoundsLikeSting’ challenge as part of its ongoing ‘Sound of Sting’ campaign. The contest gives fans a chance to win a trip to a Formula 1® Grand Prix by identifying the brand’s signature “Stinggg” sound across platforms.
The activity kicked off on Sting’s Instagram page @sting_india, inviting people to listen for the sound in ads or digital content and share where they’ve heard it. The campaign is live from June 27 to July 13, 2025, and selected winners will get an F1® experience. Winners will be announced by the end of August. Terms and conditions apply.
Ankit Agarwal, Director, Energy, PepsiCo India, said, “We’re building on the ‘Sound of Sting’ campaign by making it interactive and tied to a major sporting event. Our partnership with Formula 1® helps us connect with young audiences in a more engaging way.”
The challenge marks the next step in Sting’s marketing shift toward experience-based campaigns. With sound at the centre, the brand aims to stay relevant among young consumers while building recognition through audio.
