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Cannes Lions 2025
Lowe Lintas earns Cannes Lions 2025 shortlist for 'Dirty Money' in Film Craft
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Alia Bhatt Fronts New Hair Colour Campaign as Global Brand Ambassador for L'Oréal Paris
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Shubman Gill Teams Up with Bajaj Allianz Life to Endorse SISO Investing
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Sting® and BGMI Unveil Bold Gaming and Beverage Crossover Across India
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CMO Interview
Unlocking the Axis of Innovation
BY Anushka Sengupta
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MIRA Money Achieves Rs 250 Crore in AUM and Targets Rs 600 Crore by Year-End
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JioStar Breaks Viewership Records with Historic TATA IPL 2025 Opening Weekend
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Interview
Investing For Consumption
BY Pritha Pahari
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SulaFest 2025: A Vineyard Extravaganza of Music and Win
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Spotlight
MARKETING MOKSHA AT MAHA KUMBH
BY Anushka Sengupta
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Asian Cricket Council Secures Media Rights Deal with Sony India
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Nova Ghee Launches #NoMoreWinterWoes Campaign for Wellness
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Chef Kunal Kapur Seeks Dream Home in Million Dollar Listing India
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Steadfast Nutrition Launches #SteadCForImmunity Campaign to Combat Pollution
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Talking Point
GO TEZ FOR SMART GAINS!
BY Mansi Sharma
Talking Point
Raymond Goes Public
BY Pritha Pahari
Spotlight
Celebrating IMPACTs 20th Anniversary
BY admin
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iQOO Reinvents 'Quest' for Gen Zs Around the World
BY TEAM IMPACT
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Is Amazon Prime Planning to Shake Up Live Sports?
BY Dr Annurag Batra
Talking Point
Television Is Alive & Ruling The Era Of Omni-broadcasting
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Eclectic and Electric

Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric, delves into ‘Fatt Se Garam Campaign’, their evolving media mix and the goals that the brand has set for this year

15 hours ago

Ads In Focus

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Speaking the Consumer’s Language: The Power of Regional Storytelling

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