Ferrero India Private Limited, part of the Ferrero Group, has announced the appointment of Rohit Batra as Sales Director, effective September 1, 2026.
In this role, Batra will head Ferrero India’s sales organisation and spearhead its growth agenda across all sales channels. He will focus on strengthening the company’s route-to-market strategy, commercial excellence and category excellence initiatives, and will also be responsible for building market share, strengthening customer partnerships and driving sharper execution across all channels including general trade, modern trade, e-commerce and out-of-home.
Batra is a part of the Executive Management team and has held positions such as Head of Supply Chain and Head of Emerging Markets during his tenure of over 13 years at Ferrero. He brings 30 years of experience in roles spanning supply chain, manufacturing, operations and procurement in FMCG, pharma and service industries.
Commenting on the appointment, Hamid Touil, Managing Director, Ferrero India said, “We are delighted to have Rohit take on the leadership of our sales organisation. His extensive experience across the value chain, combined with his deep understanding of the business and customers, gives him a unique perspective to strengthen and lead our growth agenda.”
On his new role, Batra said, “I am excited to take on this role at an important phase in Ferrero India’s growth journey. With an ever-evolving customer landscape, we look forward to strengthening our go-to-market capabilities, accelerating each channel growth and creating greater value for our customers and consumers.”
