MMTC-PAMP has announced the appointment of Gaurav Gupta as Head of Digital Business.
In this role, Gupta will lead the growth of MMTC-PAMP's digital business and will be responsible for spearheading the vertical's overall digital strategy. He will also look after the business P&L and digital partnerships to further strengthen the company's leadership in India's precious metals industry.
Gupta will report to Samit Guha, Managing Director & Chief Executive Officer, MMTC-PAMP.
Commenting on the development, Guha said, “We are delighted to welcome Gaurav as the Head of Digital Business at MMTC-PAMP. Digital continues to be a strategic growth priority for the organisation and Gaurav's appointment is a crucial step in our journey to build a trusted, transparent and technology-driven precious metals ecosystem. We are confident that this association will accelerate our digital ambitions and create long-term value for the business.”
Gupta brings over 15 years of experience in building and scaling consumer-facing digital businesses across fintech, e-commerce, food tech and gaming. His expertise spans performance marketing, digital partnerships and commercial growth.
In his previous role as Vice President – Growth at Paytm Money, he led end-to-end growth across mutual funds, equities and investment products, driving user acquisition, engagement and retention through product-led growth. He has previously also held leadership roles at Zomato, Snapdeal and Cognizant.
On his new role, Gupta said, “MMTC-PAMP is one of India’s most trusted names in precious metals, built on a legacy of purity, transparency, and global standards. I am excited to join the organisation at a time when digital adoption is reshaping how consumers engage with gold and silver. I look forward to working closely with the team to enhance customer experiences, expand offerings, and make precious metals more accessible and secure for consumers in India.”
