Skincare brand Fixderma has launched a three-month bus branding campaign across Mumbai, Bangalore, Chennai, Hyderabad and Kolkata, marking its 15th year in the industry. The campaign highlights two of the brand’s product lines, Salyzap and Tomaglow.
As part of the initiative, 50 buses in each city will display Fixderma branding, with the aim of increasing visibility among urban commuters. In Mumbai, the campaign is being carried out on double-decker AC buses, while in the other four cities it uses modern AC buses operating on high-traffic routes.
“This campaign reflects our mission to make dermatologist-backed skincare accessible and relatable to everyone,” said Shaily Mehrotra, Founder & CEO, Fixderma. “As we celebrate 15 years, we are meeting people in their daily journeys, reinforcing awareness and trust while highlighting products crafted for real skin concerns.”
Anurag Mehrotra, Chairman, Fixderma, added, “The bus branding activation is a strategic move in our growth story. By focusing on high-frequency urban commutes, we are ensuring Fixderma becomes a familiar and trusted part of consumers’ daily environment across key markets.”
Fixderma stated that the campaign is intended to connect with a wider audience by incorporating its branding into everyday urban transport, with the aim of positioning its dermatologist-prescribed products as part of regular skincare routines.
