Foxtale has unveiled its latest campaign featuring Bollywood actor Emraan Hashmi. This collaboration shines a spotlight on the importance of lip protection - especially among the male demographic.
In the film, Emraan Hashmi is seen in his classic, mischievous element during a humorous exchange with an insurance officer, where he attempts to get his lips insured for all the right reasons. The playful banter leads to the ultimate reveal: Hashmi’s lips remain perfectly protected and hydrated thanks to Foxtale’s Brightening Lip Balm.
Commenting on the collaboration, Anindita Biswas, Chief Strategy Officer, Foxtale, said, “This video is a perfect example of how skincare can be both culturally engaging and product-focused. Emraan Hashmi’s humor adds a refreshing twist to how lip care is usually portrayed, while putting the spotlight on our Brightening Lip Balm - a product designed to hydrate, protect, and brighten, making it a true everyday essential.”
