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From Xbox to Disney: Jennifer Creegan Takes Charge of Marketing Technology

Creegan joins Disney after 27 years at Microsoft, where she held leadership roles across business, marketing, product and operations, most recently at Xbox

BY TEAM IMPACT
Published: Sep 4, 2026 6:29 PM 
From Xbox to Disney: Jennifer Creegan Takes Charge of Marketing Technology

The Walt Disney Company has appointed Jennifer Creegan as Head of Marketing Technology & Operations, bringing nearly three decades of experience across technology, media, gaming and advertising platforms.

Creegan joins Disney after a 27-year career at Microsoft, where she held leadership roles spanning business, marketing, product and operations. Most recently, she served as Vice President, Strategy, Business Model & Insights – Xbox.

Announcing her new role on LinkedIn, Creegan said, “The stories of Disney have been part of my life for my entire life. Getting to contribute to this massive evolution of marketing and work with incredible colleagues to create the most impactful moments for fans is extremely meaningful to me.”

Creegan is set to take up the role on 7 September and will report to Asad Ayaz, Chief Marketing and Brand Officer at Disney, according to reports.

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  • leadership appointment
  • Walt Disney Group

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