American sportswear brand Gant has onboarded Bollywood actor Shahid Kapoor as its brand ambassador in India. The partnership debuts with the launch of Gant’s new campaign, “Button Up. Build Your Story,” which celebrates resilience, individuality, and self-expression.
The brand and its partner Samarth Lifestyle have outlined an expansion strategy, aiming to double its exclusive brand stores to 50 in the next two years.
"Style for me has always been about authenticity, wearing something that not only looks good but also tells a story about who you are," says Shahid Kapoor. “That’s what makes my partnership with Gant so exciting. The brand’s legacy of effortless sophistication and its belief in progress and self-expression resonate deeply with me. I’m proud to represent Gant as we inspire people to build their own stories.”
Fredrik Malm, EVP of Global Commercial, Brand and Product at Gant, added, “Gant has always shaped a modern identity rooted in heritage that resonates worldwide. Shahid Kapoor, with his confidence and effortless style, is a natural fit. Through this partnership, we aim to deepen our connection with Indian consumers and bring them closer to Gant’s world of culture, lifestyle, and elegance.”
Pawan Khandelwal, Managing Director, Samarth Lifestyle, said, “With Shahid Kapoor as our Brand Ambassador, GANT is making a bold move to strengthen our bond with consumers in India. His style and persona align seamlessly with our vision, and we aim to elevate GANT’s presence across India while delivering a world-class fashion experience.”
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