GLAM21 has completed a decade in India's beauty market and marked the milestone with the launch of its '10 & Trending' campaign alongside a 10-day anniversary sale running from August 1 to 10 on its website.
The campaign celebrates the brand's journey from a start-up to a ₹100+ crore beauty brand while reinforcing its focus on affordable, trend-led beauty for Gen Z consumers. Over the past 10 years, GLAM21 has expanded to more than 25,000 retail outlets, offering a portfolio of 150+ products and 1,200+ SKUs across retail, e-commerce and quick commerce platforms, including Nykaa, Amazon, Myntra, Flipkart, Blinkit, Swiggy Instamart and Zepto.
Commenting on the milestone, Bikash Goyal, Co-Founder, GLAM21, said, "Completing ten years is a proud little milestone for everyone at GLAM21. What started as a vision to make quality beauty affordable for every Indian consumer has grown into a brand that people trust genuinely. This milestone is really for our customers, retail partners, distributors, and each individual who has been part of the journey. Now as we head into the next chapter, we stay focused on driving innovation, expanding our portfolio, and building trend-forward beauty solutions that actually click with today’s consumers, especially Gen Z, while still keeping quality beauty within reach at affordable prices."
Looking ahead, GLAM21 plans to strengthen its retail and digital presence, expand its product portfolio and accelerate its Gen Z outreach as it targets becoming a ₹500 crore beauty brand within the next two to three years.
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