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Greenply Industries Limited has launched an engaging new campaign featuring India's first bird influencer, the cheeky parrot Gullu. This innovative initiative highlights the brand's commitment to healthy and safe interiors, encapsulated in the tagline: “Har Zarurat Ka Reply.” The campaign aims to position Greenply as the leading choice for quality plywood and sustainable interior solutions.
Following the success of its Zero Emission TVC, Greenply is keen to connect with consumers, dealers, and contractors in the evolving home interior market. The campaign effectively addresses these groups, fostering dialogue and reinforcing Greenply’s brand message of safety and reliability in home interiors.
Gullu the parrot, chosen as the brand mascot, embodies freshness and innovation. Known for their ability to mimic human speech, parrots make natural communicators. In a humorous twist, Gullu insists, “Tote ki tarah baar baar ratunga nahi,” poking fun at his own nature while promoting Greenply’s promise of safe and high-quality plywood.
The series of films features Gullu in various comedic yet informative scenarios, showcasing the potential hazards of ordinary plywood, which Greenply's superior products can mitigate. In one instance, during a simulated fire, Gullu reassures a dealer, saying, “Relax, nahi lagegi aag, tote ki tarah baar-baar ratu kya?” This scenario underscores Greenply’s commitment to protecting homes with its fire-resistant plywood and eco-friendly products.
Mr. Sanidhya Mittal, Joint Managing Director of Greenply Industries Limited, stated, “At Greenply, we are committed to leading the way in providing solutions that truly prioritise our customers' well-being. Our products reflect our core values of safety, performance, and sustainability. With the ‘Har Zarurat Ka Reply’ campaign, we aim to position Greenply as the top choice for healthy interiors that ensure safety and durability while enhancing the overall living experience.”
Anurag Agnihotri, CCO of Ogilvy – West, added, “In a market where unbranded plywood options often compromise health and safety, ‘Har Zarurat Ka Reply’ positions Greenply as the trusted choice for quality and well-being. This campaign reinforces Greenply as the go-to brand for healthy and safe spaces, meeting every interior design need with care and quality.”
