Havells India Ltd has partnered with WPP Media to launch ‘Havells mYOUsic’, a long-term initiative focused on discovering and nurturing grassroots musical talent across India.
Positioned as a multi-city and multi-year programme, the initiative looks to move beyond a traditional talent hunt by offering mentorship and guidance to emerging artists across singing, songwriting, composition and music direction. As part of the programme, Havells plans to support the creation and launch of 25 original songs within the year.
The first phase of the initiative was rolled out in Delhi-NCR, drawing over 250 on-ground and 100 online entries. It has since expanded to Indore, where auditions were held at Sage University on 5th April, 2026, with participation from artists across Madhya Pradesh and nearby regions.
In the Indore audition, over 200+ artists were auditioned, with singers, composers, lyricists, and producers presenting original work while engaging directly with mentors through a structured and interactive audition experience. The initiative is expected to be taken to additional cities in the coming months.
The initiative is built on the gap between India’s strong talent pool and the lack of structured mentorship and growth platforms for emerging artists. Participants are evaluated through a structured audition process, and shortlisted candidates will undergo a bootcamp covering areas such as creative development, copyright and publishing frameworks.
Mukesh Kumar Jain, Vice President, Havells India Ltd. said, “Havells has been committed to enhancing lives, and with Havells mYOUsic, we extend this philosophy to the vibrant world of Indian music. We believe that immense musical talent resides in every corner of our country, often unheard and unrepresented. Havells mYOUsic is our commitment to providing these artists with the direction, exposure, and most importantly, the knowledge and rights to own their craft and build long-term creative futures. It’s about empowering individuals to truly say, ‘You can do music.'”
Vinit Karnik, Managing Director, Entertainment, Sports, Partnership and Content at WPP commented, “Havells mYOUsic embodies a commitment to genuine cultural impact, illustrating how a brand can play a meaningful, long-term role in supporting the music ecosystem. It strategically deploys social channels, influencer collaborations, and targeted media outreach to amplify emerging talent with unparalleled reach. Far more than a fleeting campaign, this initiative establishes the enduring foundation of a music IP focused on empowering artists through ownership, rights awareness, and sustained career pathways. It’s a strategic move beyond mere talent discovery, towards robust career development.”
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