HDFC ERGO General Insurance has partnered with customer intelligence platform Consumr.ai to launch a proof-of-concept (POC) aimed at transforming the insurance customer journey. The initiative will address key business challenges across media efficiency, creative intelligence, audience discovery, segmentation, positioning, and product innovation.
Consumr.ai was selected for the engagement after emerging as one of four winners of TechPreneur Season 2, an innovation program that attracted over 140 AI and technology companies worldwide. The winners were chosen through a rigorous multi-stage evaluation process led by senior leaders from BCG, Google, HDFC ERGO, and ERGO International.
At the heart of the collaboration is Consumr.ai’s AI Twins technology, virtual consumer cohorts built on real behavioral data. These AI-driven models simulate how different audience segments respond to content, products, and messaging, enabling HDFC ERGO to make more accurate, consumer-informed decisions.
The POC will also leverage deterministic behavioral data from hundreds of millions of global users via integrations with platforms such as Meta, Google, DV360, LinkedIn, Snap, and Amazon. Additionally, HDFC ERGO’s first-party customer data can be securely onboarded and modeled into AI Twins without requiring personally identifiable information (PII).
Vivek Bhargava, Co-Founder, Consumr.ai, said, “We are delighted to be selected by HDFC ERGO as one of the winners of TechPreneur Season 2. Our AI Twins technology transforms real behavioral data into actionable intelligence that enables real-time personalization at scale. This aligns perfectly with HDFC ERGO’s vision of a digitally agile, customer-first future.”
On successful completion of the POC, the solution could be scaled across HDFC ERGO’s business lines, integrated into distribution channels, and extended to new use cases such as influencer marketing, regional positioning, and voice-of-customer programs.
