Himalaya BabyCare has rolled out refreshed packaging across its Gentle Baby Care Range, signalling an important step in its sustainability drive. The redesign blends improved usability and modern aesthetics with a sharper environmental focus, as the brand looks to reduce its plastic footprint.
The new packs are projected to eliminate 500 tonnes of plastic over the next five years, equating to an annual reduction of around 100 tonnes. The move reflects growing awareness among parents about the environmental impact of everyday choices and a desire to back brands aligned with a more responsible future.
The launch is supported by a digital film centred on a parents’ meeting, where a candid discussion about mounting plastic waste and its long-term consequences unfolds. The narrative positions mindful packaging decisions as part of a broader commitment to safeguarding the world children will inherit.
Commenting on the thought behind the change, Mr. N. V. Chakravarthi, Director – BabyCare, Himalaya Wellness Company, said, “At Himalaya BabyCare, our responsibility goes beyond creating gentle and safe products for babies today. Every decision we make is guided by our belief that while babies deserve the best of Nature’s nourishment, caring for Nature is essential to ensure a healthier world for our children tomorrow. BabyCare’s packaging transformation reflects our commitment to supporting the future of children by reducing plastic waste and staying true to our promise of gentle care that is good for our babies and good for our planet.”
Alongside its sustainability credentials, the refreshed range features cleaner visual cues, clearer labelling and improved ergonomics for easier handling and stability. The campaign film has been produced in Hindi with adaptations in Punjabi, Tamil, Kannada, Telugu, Bengali, Odia, Assamese, Gujarati and Marathi to ensure wider reach across India.
With the initiative, Himalaya BabyCare underscores its belief that baby care extends beyond skincare to shaping a cleaner, more sustainable future.
