Hyundai Motor India Limited (HMIL) has launched a new campaign titled ‘Respect the Young’ for the latest Hyundai VERNA, focusing on the aspirations and mindset of younger consumers.
The campaign centres on a television commercial that portrays a generation characterised by confidence, ambition and individuality. It aligns the positioning of the new VERNA with this evolving consumer segment, particularly Gen Z, which is increasingly influencing purchase decisions across categories.
The film presents a series of scenarios reflecting moments of recognition and respect. In one sequence, a young man driving the VERNA passes a tennis court where older individuals pause to observe him. Another scene shows a young corporate leader being looked up to by children, while a young army officer receives a salute upon entering a military facility. The narrative concludes with a scene depicting a gesture of kindness between a young individual and an elderly doorkeeper, reinforcing the idea of respect being earned through actions.
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According to the company, the campaign positions the new VERNA as a product that aligns with changing consumer expectations around performance, technology and design.
Speaking on the launch of the new campaign, Virat Khullar, Head, Marketing, Hyundai Motor India Limited, said, “Young India is redefining ambition, confidence and success. They are bold in their choices and expect products that mirror their progressive outlook. The ‘Respect the young’ campaign is a tribute to this generation that is shaping the future. With the new Hyundai VERNA, we are offering a sedan that perfectly reflects their aspirations. At the heart of the campaign is the belief that today’s young consumers are not just the drivers of tomorrow but the decision-makers of today.”
The campaign is being supported by a full-funnel media strategy, including digital platforms, social media, OTT, connected TV and cinema advertising. The rollout also incorporates AI-driven targeting and placements across news and entertainment environments to maximise reach and engagement.
Built around Hyundai’s brand pillars of innovation, reliability, trust and value, the campaign uses storytelling to position the VERNA within a competitive sedan segment while appealing to a younger audience.
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