IBM has named Stagwell as its lead creative partner, with the network’s agencies, Code and Theory and Anomaly, set to work as a unified creative team on the account.
The agencies will collaborate with IBM to evolve the company’s ‘Let’s Create Smarter Business’ campaign across markets and channels. The first work from the partnership is expected to launch in August 2026.
Jonathan Adashek, SVP, Marketing and Communications, IBM, said, “At IBM, we believe that innovation happens at the intersection of human ingenuity and technological capability. Code and Theory and Anomaly bring the creative and strategic strength we need, along with modern tools and an operating approach that will help us move faster, work smarter and deliver more connected experiences.”
Mark Penn, Chairman and CEO, Stagwell, said, “What this moment demands is creative force and operational precision simultaneously, at the speed the market now requires. Code and Theory and Anomaly bring the full range of what that takes, and operating as one team, under one accountability structure, they will deliver it. The convergence of the C-Suite is where this partnership lives, and that’s where IBM will win.”
