As 2025 draws to a close, India’s advertising landscape continues to evolve, marked by long-form storytelling, AI-driven creativity, memeverse humour, emotionally resonant narratives, and innovative sequels to last year’s standout campaigns. To celebrate the work that shaped the year, IMPACT launched a special editorial series spotlighting the most influential campaigns of 2025.
Ranked 64th, Birla Opus Paints’ Ganesh Chaturthi film Special Mehmaan Aayenge beautifully captures the festival’s essence through a child’s innocent wish to welcome Bappa home. Anchored in the brand’s Duniya Ko Rang Do philosophy, the campaign showcases how colours and painted spaces transform homes into havens of togetherness, devotion, and festive joy.
The campaign was conceptualised and executed by Leo India under the creative leadership of Sachin Kamble, Chief Creative Officer.
For this year’s rankings, the IMPACT editorial team conducted an extensive review of 2025’s notable campaigns, evaluating entries on narrative strength, creative ambition, cultural relevance, originality, production quality, execution, and audience impact. The final list recognises the campaigns that made a meaningful contribution to India’s advertising narrative in 2025.
Stay tuned as IMPACT continues to unveil the campaigns that defined—and often disrupted the industry this year.
