As 2025 draws to a close, India’s advertising landscape stands as a showcase of bold experimentation and evolving creative instincts. This year, the industry embraced long-form narratives, AI-powered storytelling, memeverse humour, emotionally grounded campaigns, and clever sequels to last year’s cultural hits. To celebrate the work that truly shaped the conversation, IMPACT presents its annual editorial series spotlighting the Top 75 Campaigns of 2025.
At Rank 56 is a campaign that stirred both curiosity and conversation. In a strategic Republic Day 2024 rollout, audio and wearable technology brand boAt launched a spirited counter-narrative to long-standing white-labelling allegations—while proudly showcasing its Made-in-India credentials.
The campaign, titled “Rock’in India,” takes a comedic, self-aware approach. Featuring stand-up comedian Ravi Gupta, the film offers a tongue-in-cheek “tour” of boAt’s manufacturing unit. The visual narrative cleverly plays with perception—initially mimicking the aesthetics associated with Chinese factories, only to reveal that the entire setup is, in fact, boAt’s Indian production facility. This twist not only disarms criticism but also reinforces the brand’s domestic manufacturing commitment.
Conceptualised entirely in-house under the creative leadership of Aman Gupta, Co-founder & CMO, boAt, the campaign blends satire, cultural relevance, and brand purpose with effortless ease—earning its place among the most talked-about works of the year.
For the 2025 rankings, the IMPACT editorial board evaluated hundreds of entries based on narrative strength, creative ambition, cultural resonance, originality, production quality, execution finesse, and overall impact.
The result is a list that celebrates the campaigns that influenced, disrupted, and defined Indian advertising this year.
Stay tuned as IMPACT continues to reveal the stories behind the work that shaped 2025.
