Navi Technologies’ Some Things Grow Unbelievably Fast campaign has earned a spot in IMPACT’s Top 75 Campaigns of 2025—another strong year shaped by long-form storytelling, AI-driven ideas, memeverse humour, emotionally rooted narratives, and smart sequels to last year’s standout work.
At Rank 47, Navi Technologies’ campaign “
The film uses over-the-top, imaginative analogies to show how quickly life moves with Navi UPI, including a playful depiction of court proceedings speeding up—traditionally one of the slowest processes in India.
The campaign was created by Sideways and led by Abhijit Avasthi, Founder of Sideways Consulting.
For the 2025 edition, the IMPACT editorial board evaluated hundreds of campaigns on parameters such as narrative clarity, creative execution, cultural relevance, originality, production quality, and overall impact.
As the industry moves into 2026, IMPACT continues to highlight the ideas and innovations that shaped India’s advertising landscape through the year.
