InsuranceDekho has announced the appointment of Sourav Ganguly as brand ambassador. The announcement comes alongside the launch of a new campaign, titled ‘Khul Kar Khelo’, featuring him.
The campaign draws on Ganguly's identity as the captain who played without fear, backed his team, and built a generation of winners. It is a call to insurance advisors (individuals who have completed KYC to distribute insurance and other financial products) to take the next step, back themselves, and build with the right platform behind them.
Commenting on the campaign, Ankit Agrawal, Founder and CEO, InsuranceDekho said, "InsuranceDekho is built on the belief that India's insurance advisors are the backbone of financial protection for crores of families, especially in Bharat. Sourav Ganguly embodies the fearless, ambitious spirit that we see in our advisors every day. With 'Khul Kar Khelo', we're telling every advisor across the country: the platform is ready, the opportunity is real, now play your biggest game."
Sharing more about the collaboration, Ganguly said, "InsuranceDekho's mission to put a real financial safety net in the hands of every Indian family deeply resonates with me. I'm proud to stand with the advisors who are making that happen every day. I've always believed that fearlessness is what separates those who play it safe from those who build something lasting.”
The partnership will be brought to life through a new TVC campaign rolling out across digital and broadcast platforms. The creative will spotlight the growth opportunities available to insurance advisors on InsuranceDekho.
