Interio by Godrej has unveiled its latest campaign for its steel kitchens, highlighting the combination of strength, durability and contemporary design through a light-hearted narrative set in an Indian household.
The film follows a couple, their neighbours and the household help as one person after another finds a reason to enter and use the kitchen. As the space gets increasingly crowded, the kitchen becomes a lively hub of activity while continuing to handle the everyday bustle.
Through the narrative, the campaign brings out the two sides of Interio’s steel kitchens: their design appeal and their ability to withstand the demands of a busy household.
Reshu Saraf, Head of Integrated Marketing & Communications, Interio by Godrej, said, “Interio by Godrej is committed to transforming living spaces with stylish furniture that complements the needs of modern Indian homes. The kitchen, one of the most important spaces in a home, is an integral part of this vision. With steel kitchens, our objective is to bring together strength and durability while also providing a wide range of colours and material options to create spaces that are designed for real homes and families. Through this innovative campaign, we wanted to bring that proposition to life in a manner that is engaging, relatable and rooted in the everyday experiences of Indian families.”
Interio by Godrej’s steel kitchens are designed around the requirements of modern Indian households and offer options that can be customised to individual preferences. The kitchens are termite resistant, moisture resistant and rust protected. Consumers can choose from five material types and more than 200 colour options, while the kitchens come with a 30-year warranty.
The campaign is intended to reflect how Indian families use and interact with their kitchen spaces, while bringing together the functional and design aspects of the product.
Produced by Trunkcall Films and directed by Ayaan Das, the film has been conceptualised by creative agency TBWA\Lintas. It will be amplified across YouTube, social media and other digital platforms.
