The decision follows a nine-month pitch process in which WPP was selected ahead of incumbent Accenture Song and Omnicom. As part of the arrangement, WPP will cover marketing work for Jaguar Land Rover’s four core brands: Defender, Discovery, Jaguar and Range Rover.
Reports state that Jaguar Land Rover has entered a “period of exclusivity” with WPP. Accenture Song, which currently holds the account, will remain under contract until mid-2026. This timeline allows both parties to negotiate terms ahead of a self-imposed deadline at the end of the first quarter, Campaign UK reported.
Several WPP executives shared the development on social media.
Will Fernandez, Global Client Lead & EVP, WPP wrote: “No better way to end the year than announcing a bold new partnership! WPP and JLR are coming together to redefine the agency-client model, building an outcome-based, agent-empowered, and creative-first end-to-end operating model for some of the world’s most desirable brands. What’s not to love - massive congrats to all the incredible teams involved!”
Rob Reilly, Global Chief Creative Officer, WPP posted: "Fantastic WPP news to end the year! Congrats to all of our people around the world and thank you to JLR for the trust!".
