Nuuk has announced a collaboration with filmmaker Karan Johar, who will feature as the face of its upcoming multi-film campaign. The campaign, which highlights the brand’s design-first approach to home appliances, will launch with a film showcasing BRĪSK, India’s first food-safe ILAG® CeramicTech™ Air Fryer.
Additional films featuring other products from Nuuk’s range are slated to release over the coming months, reinforcing the brand’s commitment to innovation and premium design in the home appliance segment.
Sharing his thoughts on the association, Karan Johar said, “I’ve always been drawn to partnerships that reflect creativity, innovation and purpose. Nuuk’s design-first approach resonates with my own outlook on storytelling and style. This collaboration allows us to highlight how everyday products we take for granted like our appliances, when designed with intent, can elevate the way we live, work, and experience our homes.”
Gazal Kalra and Shalabh Gupta, Co-Founders, Nuuk, further commented, “We are thrilled to collaborate with Karan, bringing together his creative flair and our commitment to thoughtful, design-led innovation to reimagine how consumers experience everyday living. This campaign is an exciting opportunity to showcase our products across multiple categories while connecting with consumers in a way that feels modern, aspirational, and meaningful. Through it, we aim to inspire how design and function can seamlessly transform everyday moments at home.”
