KFC has launched a new campaign featuring Arjun Kapoor and Anshula Kapoor to mark Fried Chicken Month, turning the familiar peace sign into a playful reference to fried chicken pieces.
The campaign follows a teaser activation across social media, where KFC commented on posts featuring the ✌️ gesture with the message "Peace = Piece". It culminates in a paparazzi-style film showing the Kapoor siblings posing for photographers before Arjun quips, "Yeh peace nahi… piece hai", while holding a KFC bucket.
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The campaign supports KFC's Double Deal promotion, under which customers can buy one fried chicken bucket and receive another free. The offer is available every Friday in July for dine-in and takeaway orders, as part of the brand's month-long Fried Chicken Month celebrations.
