KFC India has launched a new campaign, ‘Match Made in Madness’, to introduce its latest menu offering, the Double Chicken Dynamite.
The new product features Korean noodles layered between two crispy Zinger chicken fillets, along with spicy mayo, cheese and signature spices. The campaign revolves around the idea of bringing together two unlikely worlds—crispy chicken and Korean noodles.
The campaign film follows an unlikely trio—a Korean man and two Indians—who find themselves inseparable in a series of humorous situations, from commuting on the metro to sharing everyday experiences. The story culminates at a KFC restaurant, where Colonel Sanders resolves the trio’s dilemma with the Double Chicken Dynamite.
Commenting on the campaign, Suhayl Limbada, Chief Marketing Officer, KFC India and Partner Countries, said, “India’s always had a love for unusual food combinations – the ones that make you go ‘wow’ at first and then win you over. That instinct to embrace the unexpected is what makes India and its food culture so exciting. Double Chicken Dynamite plays right into that space. Crispy chicken & noodles is a combination you don’t instantly think will work, but one big, unapologetic bite later, you’re all in. With the campaign, we’ve fully leaned into the madness of the idea, bringing together two unlikely worlds that probably shouldn’t make sense, but somehow they do. It’s exciting to bring something this culturally alive and distinctively KFC to people all over India.”
Anusheela Saha, Head of Creative, McCANN (Pod 2), added, “When you have noodles sandwiched between two crispy chicken fillets, it's truly a Match Made in Madness. The entire campaign pays homage to the form factor, taking the whackiness of the product for a hilariously crazy ride.”
