Kingfisher Premium Packaged Drinking Water from United Breweries Limited, part of the HEINEKEN Company has announced its collaboration with the BCCI as the Official Good Times Partner of the Women’s Premier League (WPL) for 2026 and 2027.
Vikram Bahl, Chief Marketing Officer, United Breweries Limited, said, “Good Times are created in the moments that move us, in moments of joy, connection and shared celebration. The WPL continues to give India those moments, season after season. With Kingfisher Premium Packaged Drinking Water, we are proud to partner with a league that inspires millions, unites fans across the country and brings people together to cheer. Together, we look forward to creating more moments worth cheering for.”
BCCI spokesperson, said, “We are excited to welcome Kingfisher Premium Packaged Drinking Water as the Official Partner for TATA WPL 2026 and 2027. Their association reflects the vibrancy and energy of the league, enhancing the fan experience both on and off the field. Together, we look forward to creating an engaging platform that celebrates India’s women cricketers and brings more excitement, passion, and joy to audiences across the country.”
Kingfisher’s presence at the WPL will be seen across digital campaigns on social media, contests, outlet activations, fan engagement and on-ground activations that bring the joy of the league to life.
