Three-time champions Kolkata Knight Riders (KKR) have unveiled their new jersey ahead of the TATA IPL 2026 season. The design is based on the theme ‘Lines of Legacy’, which draws inspiration from key moments in the franchise’s history.
According to the team, the jersey incorporates visual elements representing defining moments from KKR’s journey in the league. These include performances such as Brendon McCullum’s unbeaten 158 in the opening match of the inaugural IPL season in 2008 and Rinku Singh’s five sixes in the final over during a recent match.
Watch the campaign here:
Each of these moments is represented as a line within the design. When combined, the lines form the initials KKR in an abstract linear art style. The concept aims to visually represent the franchise’s journey and achievements through the jersey design.
Speaking on the jersey reveal, Venky Mysore, Chief Executive Officer, Knight Riders Sports, said: “The Lines of Legacy captures the essence of KKR's storied history and celebrates the journey of the team over the years. Each line represents a pivotal moment of brilliance, reflecting the energy and spirit that weaves together to form our identity. We are proud of this legacy that we have built and want to carry it into the upcoming season while creating more memories for our fans to cherish.”
The jersey reveal was supported by a social media campaign that built up to the launch with a film featuring artists from different creative fields.
Commenting on the campaign film, Binda Dey, Chief Marketing Officer of Knight Riders Sports, said: “Through our ‘Kya Line Hai?’ campaign film featuring actor Rajat Bedi and comedian Anirban Dasgupta, and other popular creators from Kolkata, we wanted to bring the idea of the ‘Lines of Legacy’ to life and celebrate the iconic moments that define KKR’s journey. The campaign invites fans to be part of that story as we head into a new season. By collaborating with local Kolkata influencers and creators, we’re bringing the legacy of the team to fans in a fun and authentic way.”
Ahead of the launch, the campaign generated activity on social media, with the hashtag #LinesOfLegacy trending across digital platforms for 48 hours leading up to the jersey reveal.
