Klook India has announced its association with Farah Khan for its new summer travel campaign, aimed at encouraging Indian travellers to explore destinations beyond conventional itineraries.
The campaign follows Farah Khan as she revisits Singapore, presenting a different perspective on a familiar destination. She is accompanied by her chef Dilip, for whom the city is a new experience, creating a contrast between familiarity and discovery.
The initiative is built on the insight that while Indian travellers are increasingly informed, travel experiences often remain repetitive, shaped by popular recommendations and standardised itineraries. Through this campaign, the platform positions itself as enabling a mix of planned, spontaneous and local experiences within a single trip.
The digital-first rollout begins with a trailer on Instagram, followed by a series of short-form episodes documenting the journey, with a full-length brand film scheduled for release in early May across digital platforms.
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Speaking about the campaign, Shivam Tyagi, Marketing Lead, Klook India & Middle East, said, "Indian travellers today are more informed and more inspired than ever, yet most holidays still end up looking remarkably similar. The algorithm recommends, the crowd follows, and the holiday becomes a copy of someone else's experience. We believe the most rewarding journeys begin where the top-ten list ends, and this campaign is our invitation to every traveller to trust their own curiosity,"
Tyagi adds, "Farah brings the eye of someone who has seen the world and still finds wonder in it; and Dilip, the unbridled excitement of someone experiencing it all for the very first time. Together, they capture exactly what Klook stands for: no matter where you are on your travel journey, there is always something new, something unexpected, something that makes you feel alive. This campaign is for every traveller who has ever come home thinking - I wish I'd done more of that."
The campaign is supported by insights from Klook’s Travel Pulse Study, which indicates a shift in traveller behaviour. Nearly two in five Indian travellers actively seek lesser-known experiences alongside popular attractions, while many prefer spending more time in fewer destinations to engage more deeply with local culture.
The company stated that the campaign aims to align with this evolving behaviour by positioning its platform as enabling both pre-planned and in-the-moment travel experiences.
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