Tuco Kids Launches ‘Would You Let Your Child…?’ Campaign With Farah Khan

Tuco Kids, a personal care brand created for children aged 3 to 13, has unveiled its latest campaign titled 'Would You Let Your Child…?', featuring filmmaker and choreographer Farah Khan. The campaign aims to spark conversation around the common parenting practice of using adult skincare products on children.

The series of films presents everyday situations in which parents instinctively say no—such as letting children drive a car or hold a beer—before drawing a parallel with the use of adult skincare. Through this contrast, the campaign highlights the need for age-appropriate formulations designed specifically for children’s skin.

Watch the campaign here:


Farah Khan appears in the films as a hands-on mother, grounding the narrative in relatable family interactions. The storytelling also includes moments with her real-life cook Dilip, adding humour while reinforcing the campaign’s central message.

The campaign showcases Tuco Kids’ product range, including the Dull Skin Kit and the Tangled Hair Kit, made with ingredients such as reetha, amla, turmeric and kesar. According to the brand, the formulations are dermatologist- and paediatrician-certified.

Commenting on the campaign, Aishvarya Murali and Chanakya Gupta, Co-founders at Tuco Kids, said, "Farah's authenticity is exactly what this campaign needed. She's not reading from a script, she's speaking as a mom who wished better options existed for her own kids. That frustration, that 'why didn't this exist sooner' feeling, is what every parent experiences when they discover Tuco. This campaign is about starting an honest conversation about what we're putting on our children's skin."

The campaign will roll out through a 360-degree digital amplification across social and influencer platforms.