Bengaluru-based D2C nutrition brand Supply6 has onboarded actor and entrepreneur Kriti Sanon as its brand ambassador and investor. The company said the association developed from her experience as a consumer into a strategic partnership.
Supply6 stated that the collaboration aligns with its focus on daily nutrition and routine-based consumption rather than trend-led fitness narratives. Kriti Sanon’s engagement with the brand began through regular use of its products, following which she explored an investment as part of her interest in the health and wellness sector.
Founded in 2019 by Vaibhav Bhandari and Rahul Jacob, Supply6 develops nutrition products aimed at addressing everyday dietary gaps. Its portfolio includes a daily nutrition drink, zero-sugar electrolytes and protein-based wafers.
According to the company, Kriti Sanon was introduced to the brand through its zero-sugar electrolyte product, Supply6 Salts. Continued usage and familiarity with the brand’s approach to nutrition led to her decision to join as both investor and ambassador.
Supply6 said the partnership is intended to support its engagement with urban consumers by focusing on regular habits such as hydration and balanced nutrition.
“Kriti’s journey from consumer to partner mirrors exactly what Supply6 stands for,” said Vaibhav Bhandari, Co-Founder, Supply6. “She understands the problem we are solving because she experiences it herself. This partnership allows us to reach the next 10 lakh consumers with a message that feels credible, relatable and rooted in real life.”
Commenting on the association, actor and entrepreneur Kriti Sanon said, “What drew me to Supply6 was its focus on everyday nutrition rather than quick fixes or trends. I started using the products as a consumer and found them easy to integrate into my routine. Over time, I developed trust in the science and intent behind the brand, which made coming on board as an investor and ambassador a natural decision. Supply6 represents a practical and realistic approach to wellness that aligns with how I think about health in daily life.”
The announcement follows Supply6’s recent seed funding round of Rs 9.1 crore led by Zeropearl VC, with participation from other investors. The company has also launched a Protein Wafer Bar, which contains no maida, no added sugar and 10g of protein, and is expanding its presence in international markets, including the United States.
Supply6 had previously onboarded former South African cricketer AB de Villiers as an investor and brand ambassador.
