Laqshya Media Group has appointed Bharat Bhushan Kedia as Senior Vice President & National Head – Planning & Buying, effective immediately. Based at the company’s Mumbai headquarters, Kedia will report to Amarjeet Hudda, Chief Operating Officer, Laqshya Media Ltd.
In his new role, Kedia will lead the Planning & Buying function across the country, with a mandate to strengthen strategic planning capabilities, enhance buying efficiencies, drive innovation, and deliver greater value to clients across the Group’s portfolio.
Kedia returns to an expanded leadership role after taking a brief break earlier this year for health and personal reasons. The company said his appointment reflects its confidence in his leadership and expertise.
With more than 18 years of experience in media sales, client management and out-of-home (OOH) advertising, Kedia has played a key role in managing large client portfolios and driving business growth, particularly across South India. In his previous role as Senior Vice President at Laqshya Media Group, he led key client relationships, accelerated business growth and strengthened the company’s regional market presence.
Commenting on the appointment, Amarjeet Hudda, Chief Operating Officer, Laqshya Media Ltd., said, “Bharat combines strong business acumen with a deep understanding of clients and the media landscape. Over the years, he has consistently delivered growth, built lasting relationships, and demonstrated exceptional leadership. I am confident that his experience and vision will further strengthen our Planning & Buying capabilities and set new benchmarks for excellence in the function.”
Speaking on his new role, Bhushan Kedia, Senior Vice President & National Head – Planning & Buying, Laqshya Media Ltd., said, “I am delighted to take on this responsibility at a time when the media and OOH ecosystem is evolving rapidly. Planning and Buying today requires a sharper blend of data, technology, market intelligence and client-centric thinking. I look forward to working with our teams across the country to build stronger capabilities, drive innovation and deliver impactful solutions that help our clients achieve their business objectives.”
The appointment underscores Laqshya Media Group’s continued focus on strengthening its leadership team, nurturing internal talent and enhancing its integrated media capabilities for brands across India.
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