Defender has introduced India’s first anamorphic activation by a luxury automotive brand, bringing an immersive digital showcase of the iconic SUV to Phoenix Palladium, Lower Parel, Mumbai, from 20–22 February 2026. The high-impact display was later extended to Delhi, Gurgaon, Bangalore, Kochi and Chennai.
Installed at the mall’s atrium, the 35ft x 16ft screen used anamorphic visuals to create a cinematic illusion of the Defender emerging from the display, reinforcing the brand’s focus on innovation-led storytelling. The anamorphic content was developed in collaboration with Inventech, a Laqshya Media Group company.
The activation aimed to dramatise Defender’s design and off-road legacy through a visually striking experience that blended technology, scale and creative storytelling. As part of Defender’s experiential marketing approach in India, the initiative marked a milestone in using large-format digital installations to deepen consumer engagement.
Rajan Amba, Managing Director, JLR India, said, “Defender has a tremendous following and aspirational value in India stemming from its iconic heritage and off-road legacy that continues to inspire admiration across generations. Bringing India’s first luxury automotive anamorphic display to life is a natural extension of this legacy.”
Mark Cameron, Managing Director, Defender, said, “This activation is not merely a showcase of an iconic 4x4; it’s a statement of how innovation, creativity and experiential storytelling can converge to redefine engagement in luxury automotive. Through initiatives like this, we aim to inspire, captivate and connect with our audience in ways that reflect the unmatched capability, vision and spirit of Defender.”
Alok Jalan, CMD, Laqshya Media Group, said “For the Defender team to entrust us with the complete creative and technical development of this anamorphic showcase was a significant responsibility. Anamorphic storytelling calls for precision in spatial modelling, perspective calibration and LED optimisation. Through Inventech, we executed the entire production pipeline in-house, delivering a high- end immersive experience entirely from India”.
The activation concluded in Mumbai on February 22, offering visitors a large-scale digital experience that mirrored Defender’s bold design and on-road and off-road capability.
