Liqvd Asia has won the social media and online reputation management (ORM) mandate for Narayana Health following a multi-agency pitch.
Under the mandate, the agency will manage Narayana Health's social media presence and online reputation, with a focus on creating relevant and credible conversations across digital platforms.
The partnership comes as healthcare providers increasingly rely on digital platforms to engage with patients, who often research hospitals, treatment options and healthcare providers online before seeking care.
Commenting on the partnership, Arnab Mitra, Founder and Managing Director, Liqvd Asia, said, "In healthcare, the most important digital conversation often happens before a person ever becomes a patient. It could be a search, a question, or simply an attempt to understand what comes next. The opportunity, therefore, is not to talk louder, but to be more useful and relevant in the moments that matter. Narayana Health brings immense scale and credibility to this space, and we look forward to bringing that purpose into the digital world in a way that feels authentic to today's audiences."
Abhishek Misra, Country Head – Brand & Marketing, Narayana Health, added, "When someone is looking for healthcare, they are often looking for more than just information. They are looking for clarity, confidence, and at times, reassurance. As digital experience becomes part of that relationship, it is important for us to communicate with the same sense of responsibility that we bring to the care we provide. Partnering with Liqvd Asia gives us the right expertise to build that presence with rigour and relevance."
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