Mahindra Group has appointed Purnima Lamba as Chief Brand Officer, as the group looks to strengthen its corporate brand and communications strategy. Lamba brings nearly 25 years of experience in brand building and marketing across India, the UK and the Netherlands. She joins Mahindra Group after a 25-year career at Unilever, where she worked across major beauty and personal care brands including Lakmé, Sunsilk, TRESemmé and Vaseline.
Most recently, Lamba served as Global Brand Vice President for Knorr at Unilever. In her new role, Lamba will lead Mahindra Group’s corporate brand and communications strategy, with a focus on strengthening its brand narrative and ensuring greater consistency across its businesses and platforms.
Her appointment adds a seasoned consumer-brand leader to Mahindra Group’s leadership as it continues to build a unified corporate identity across its diverse portfolio.
