Unilever has promoted Sam Mathie to the role of Media Activation & Performance Director.
Mathie announced the elevation in a LinkedIn post, where he outlined his expanded responsibilities. “I'll be focused on building the capabilities and systems that connect media investment more effectively to business outcomes - spanning Platforms, Technology, and Data.”
He has been with Unilever for six years, most recently serving as Senior Media & Data Operations Manager.
A senior media operations leader, Mathie brings extensive experience in digital and biddable advertising.
Before joining Unilever, he spent three years at Adobe. Earlier in his career, he worked at TubeMogul, building expertise in digital and programmatic advertising.
