McDonald’s India, in partnership with Warner Bros, has launched the Minecraft Movie Meal, a unique dining experience that brings the world of Minecraft to life. Inspired by the upcoming 'A Minecraft Movie,' the meal offers a fusion of gaming and food, designed specifically for Gen Alpha and Gen Z.
The Minecraft Movie Meal includes a selection of meals such as the Happy Meal Minecraft for younger fans, and a Veg & Chicken Surprise Medium Meal for Gen Z, alongside the 9-Piece Chicken McNuggets Medium Meal with an Oreo McFlurry. Each meal comes packaged in limited-edition Minecraft-themed boxes that feature the game’s pixelated aesthetic, creating a fun and immersive experience for diners.
To further enhance the experience, every meal contains one of six collectible trade cards, showcasing McDonald's beloved characters and iconic Minecraft treasures. Each card includes a unique code, which can be scanned to unlock an exclusive Minecraft skin in the Minecraft Marketplace.
Rajeev Ranjan, Managing Director, McDonald’s India – North and East, commented, “We keep looking for ways to bring our customers closer to the things they love. The Minecraft Movie Meal is an exciting fusion of gaming and food, designed to spark creativity and adventure for both Gen Z and Gen Alpha. With its pixel-inspired packaging and bold flavours, this collaboration transforms mealtime into an immersive experience, much like the game itself. Just as Minecraft empowers players to build and explore, this meal encourages our fans to ignite conversations and craft unforgettable memorable moments with friends and family over their favourite McDonald’s treats.”
The Minecraft Movie Meal will be available at McDonald's outlets across North and East India until April 30, 2025, offering fans the chance to enjoy an exclusive adventure in the world of Minecraft.
