Centre for Sight, one of India’s premier eye care chains, has launched an impactful new brand campaign featuring renowned fitness icon and endurance athlete Milind Soman. The campaign delivers a powerful message on the importance of maintaining eye health with age, aiming to shift public perception around ageing and vision care.
In the campaign film, Soman appears as a visibly aged man — grey-haired, slow-moving, and reflective of common assumptions about ageing at 60. Just as viewers settle into this image, the narrative takes a striking turn. He removes his disguise to reveal his familiar, fit self, delivering a pointed message: vision need not decline with age if it’s taken seriously.
“If you don’t see clearly, you make mistakes. Don’t compromise on your vision. Trust the experts,” Milind states in the film, underscoring the importance of regular eye check-ups and professional care.
The campaign highlights often-overlooked threats to vision such as cataracts, glaucoma, diabetic retinopathy, and gradual vision loss — conditions that become increasingly relevant with age. It strongly advocates for preventive eye care, especially for individuals over 40.
Dr. Mahipal S. Sachdev, Chairman and Medical Director of Centre for Sight, added, “Vision is one of the most underestimated aspects of health and yet it shapes the way we experience life. At Centre for Sight, we’ve long championed the importance of preventive eye check-ups, especially beyond 40. With the latest global technologies like the SCHWIND AMARIS 1050RS and the power of our highly skilled doctors, we ensure precision in every procedure — helping patients not only restore but enhance their vision. This campaign with Milind is not just informative—it’s a call to action to prioritise our eyesight the same way we prioritise fitness.”
The campaign is part of a 360-degree media rollout, spanning digital platforms, influencer partnerships, print, radio, and outdoor advertising. Its dramatic reveal has already stirred conversations online, leaving many viewers stunned and asking — is that really Milind Soman?
